M a r o u f
Marouf Leather Works is a family-owned business that specializes in hand-made leather products. The company approached our agency, Nebula, with the goal of modernizing their branding to better reflect the craftsmanship and attention to detail that goes into each product.
Our team worked closely with Marouf Leather Works to create a new brand identity that would help the company stand out in the marketplace and appeal to a wider range of customers.
The Impact
The original branding for Marouf Leather Works featured a simple deer icon logo.
Our redesign introduced a new logo that features the same deer but with more studied lines and colors, as well as a use of patterns and an emblem that resamples the letters "M" and "L".
The new branding also includes a set of packaging that showcases the hand-made details of the products and emphasizes the quality of the materials used.
Additionally, the new branding elements are being applied in the leather products, giving them a unique look and personality.
For example, the emblem is being used as a clip in the bags and the pattern is being used as decoration to the leather.
“... an incredible job ...”
The team at Nebula did an incredible job modernizing our branding and packaging.
The new design truly reflects the care and attention to detail that goes into every one of our products.
We've received a lot of positive feedback from customers and have even seen an increase in sales since the rebrand.
We're extremely pleased with the results and highly recommend Nebula to any small business looking to refresh their image.
Mohamed Marouf
Marouf leather Works Owner
results & metrics
Since the rebrand, Marouf Leather Works has seen an increase in online sales by 30% and a 15% increase in foot traffic to their store.
The new branding has helped to attract a wider range of customers and has resulted in a 5% increase in average order value.
These results demonstrate the impact that a strong, differentiated brand can have on a small business.
